Sample: Full report for summitridgeroofing.example

1Summary

The short version, in plain language.

The three fixes that matter most

1. AI assistants and search don't recommend you High
   People asking for the best roofing contractor in Springfield are being pointed to other companies, and those are the calls you lose.
2. Your website doesn't show customer reviews High
   Most people read reviews before choosing a roofing contractor, and a page with none gives them a reason to call someone else.
3. Your phone number isn't a tap-to-call link High
   Most customers are on a phone, and if they can't tap to call, many give up.

2Your score and what it means

Your score is built from five parts. Each part has a different share of the total.

If a part could not be checked, it is left out and the other parts are scaled up so the total stays fair.

4Competitor breakdown

These are the local businesses that showed up for your search. Everything below comes from what we could read on their sites and listings.

Ratings and review counts are what each business shows on its own website or search listing. Google review counts were not available for this report.

What each one does better than you

7Mobile speed and calling

Most customers find you on a phone. This section covers speed and how easy it is to call.

How to speed up your phone experience

1. Test your home page at pagespeed.web.dev, choose Mobile, and note the three biggest items listed.
2. Compress and resize photos. A phone does not need a 4000 pixel wide picture.
3. Delete plugins and scripts you do not use, including old chat widgets and trackers.
4. Turn on caching and compression. Ask your host if you are not sure how.
5. Put the call button and tap-to-call number at the top, then test with your thumb on a real phone.

8Local listings and consistency checklist

Search engines and AI assistants trust a business more when its name, address and phone number (called NAP) match everywhere. Tick each box as you finish it.

• Business name, address and phone are written as text on your home page Found on your site
• Phone number matches your Google Business Profile exactly To do
• Address matches your Google Business Profile exactly To do
• Hours are listed on your site Found on your site
• Your site links to your Google map listing Not found
• Local business details are added to your site (schema) Found on your site
• Links to your social and review profiles (found: Facebook) Found on your site

Listings to claim or check (use the exact same name, address, phone and website)

• Google Business Profile To do
• Bing Places for Business To do
• Apple Business Connect To do
• Yelp To do
• Facebook business page To do
• Better Business Bureau (BBB) To do
• Nextdoor business page To do
• Angi, Thumbtack or HomeAdvisor (whichever fits your trade) To do
• Your local Chamber of Commerce To do
• Your trade association or manufacturer dealer listing To do

We cannot see inside these accounts, so the listings are a to-do list rather than a result.

9Content ideas

These are real searches people type into Google about roofing contractor in Springfield, ST. Each one is a page or an FAQ answer you can add.

How to use them

1. Pick the three that match your best-paying jobs.
2. Write a page or an FAQ answer for each, in plain words, 300 words or more.
3. Put the service and city in the headline and add a call button at the top and bottom.
4. Add the best answers to your home page as an FAQ.

Suggestions come from Google's public search suggestions and change over time. They show what people type, not how many people type it.

11What's working (6 checks)

Keep these as they are.

• Your site is secure (HTTPS)
• Your site is set up for phones
• Your page title says what you do and where
• Google is allowed to list your site
• Your address is on the page
• Your page has enough to read

12Glossary

Tap-to-call

A phone number that starts a call when a phone user taps it.

Google Business Profile

Your free listing on Google Search and Maps, with your hours, reviews and photos.

NAP

Name, address and phone number. They should match everywhere online.

Meta description

The short text under your link in search results.

Title

The blue headline of your listing in search results.

H1 (main headline)

The biggest heading on a page.

Schema (structured data)

Hidden labels that tell search engines your name, address, hours and services.

Canonical tag

A label that tells Google which address of a page is the real one.

Alt text

A short description of a photo for people who cannot see it and for search engines.

Noindex

A setting that tells Google not to list a page.

Citation

Any listing of your business name, address and phone on another website.

AI assistant

Tools such as ChatGPT, Gemini and Perplexity that answer questions in plain language.

13Next steps

Start with the Week 1 list. Most of it takes an afternoon. Give this report to your web person or do the steps yourself, and re-run the free check in 60 days to see the change.

Book a call for help implementing this

To book a call, visit ezwebrank.com/book.

If you would rather have us do the work, we can talk through the roadmap with you and tell you what we would do. Questions about this report: support@ezwebrank.com.