SEO and AI search guides
Plain-language guides on getting found in search engines and AI answers. Each one links to a free tool you can run on your own site.
| Guide | What you will learn |
|---|---|
| What is AI search visibility? | AI search visibility is how often your brand or pages appear in answers from ChatGPT, Google AI Overviews, Perplexity and other AI tools. Learn what drives it and how to measure it honestly. |
| How to show up in ChatGPT answers | ChatGPT has no ranking list, but you can improve the odds your site is found and cited. Allow OAI-SearchBot, publish clear answers, and build real third-party mentions. |
| AEO vs SEO: what is the difference? | AEO (answer engine optimization) and SEO share foundations but target different outcomes. See a side-by-side comparison and a practical plan that covers both. |
| How to get cited by AI answers | Get cited by AI answers: allow search crawlers, answer questions directly, publish original facts, mark up your pages and earn mentions. A practical checklist with limits explained. |
| robots.txt for AI crawlers | Which AI crawlers exist, what each one does, and how to allow search bots while blocking training bots in robots.txt. Includes copy-ready examples and caveats. |
| Schema markup for SEO and AI search | What schema markup is, which types matter (Organization, Article, Product, FAQPage), a JSON-LD example, how to test it, and what it cannot do. |
| Title tags and meta descriptions: a practical guide | How to write title tags and meta descriptions that earn clicks: ideal lengths, structure, examples, why Google rewrites them, and common mistakes. |
| Question keyword research: find what people ask | How to find the questions your audience asks using search autocomplete, how to group them by intent, turn them into pages and FAQ entries, and what the data cannot tell you. |
| SEO and AI search glossary | Short, accurate definitions of the terms used across these guides. |
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